Jimmy Choo Urban Hero Gold Edition Eau de Parfum 100ml is a confident woody fragrance for men, launched in 2021 by perfumer Juliette Karagueuzoglou as a richer, more golden interpretation of the brand's 2019 Urban Hero. The composition opens on a juicy pineapple and blood orange accord, develops a softly aromatic heart of tonka bean and lavender, and dries down on a refined base of sandalwood and oakmoss.
About Jimmy Choo
Jimmy Choo is a British luxury house founded in London in 1996 by Datuk Jimmy Choo and Tamara Mellon, internationally celebrated for its red-carpet shoes, accessories and fragrance. The fragrance line, developed under licence with Inter Parfums, has built a clear identity around modern, sensual luxury. The Urban Hero franchise is the line's confident, modern-masculine pillar.
Urban Hero Gold Edition suits men who want a confident, slightly sweet woody signature with a vivid fruity opening and a refined sandalwood-oakmoss drydown. The composition has the kind of warmth needed for evenings out, while the lavender-tonka heart keeps it polished enough for office wear. Best in autumn and winter, although the pineapple-and-blood-orange opening keeps it wearable into spring too.
How to use
Spray onto pulse points — the base of the neck, behind the ears and on the wrists — from around 15 cm away.
One spray on the chest under a shirt extends the trail through the day.
For evening wear, add a single mist to a jacket lapel rather than rubbing into the skin.