W7 Puff Perfection 43g - True Touch

W7 Puff Perfection 43g in shade True Touch is a cream-to-powder all-in-one face powder from the British accessibly-priced makeup brand. A long-wearing matte-finish formula with a built-in puff applicator — designed to deliver full coverage in a single step, suitable for use alone or over a foundation base.

About W7

W7 is the British accessibly-priced makeup brand widely known for its colourful, on-trend palettes, nail polishes and dupe-style approach to wider colour cosmetics. The brand has built a strong following on social media for its no-frills pricing and broad shade range — with Puff Perfection as one of its long-running complexion products.

Key benefits

• All-in-one cream-to-powder formula — full coverage in a single step.
• Matte finish that helps mattify shine across the day.
• Built-in puff applicator inside the compact for fuss-free application.
• Generous 43g size relative to typical 10g powder compacts.
• Vegan-friendly formula per the brand.
• Shade True Touch — a balanced everyday tone.

Who it's for

Anyone wanting a quick, accessibly-priced complexion step — particularly suited to those who prefer one-step coverage over a multi-product base routine, and to anyone who likes the puff format for travel or top-ups. Suitable for use alone or as a setting/finishing step over a liquid foundation.

How to use

1. Open the compact and pick up product on the supplied puff applicator.
2. Press lightly across the face for a smooth, even base.
3. Build extra coverage in areas that need it.
4. Use over moisturiser and primer for the cleanest finish.
5. Top up through the day as needed for shine control.

Specifications

• Brand: W7
• Range: Puff Perfection
• Product: Cream-to-Powder Compact
• Format: 43g compact
• Shade: True Touch
• Finish: Matte