Wella EIMI Shape Me is a heat-activated shape-memory gel that locks in your chosen style with a flexible hold for up to 48 hours.
About EIMI Shape Me
Part of the EIMI Texture range, Shape Me uses a memorising polymer complex activated by heat, letting you blow-dry or iron hair into shape and keep it there for up to 48 hours.
Key features
Heat-activated shape-memory gel
Flexible hold for up to 48 hours
Lets you reshape and lock in your style
Works on wet or dry hair
How to use
Take a small amount and rub between your hands, then apply evenly to wet or dry hair from roots to ends. Blow-dry or use heat styling tools to activate the shape-memory effect. For extra texture, scrunch a little into dry hair.