Fudge Matte Hed Firm Hold Styling Paste 85ml

Fudge Matte Hed Firm Hold Styling Paste 85ml is a salon-grade styling paste from British haircare brand Fudge Professional, designed to deliver firm hold with a modern matte finish. Ideal for sculpting short and medium-length styles, the workable paste defines, textures and holds without the glossy effect of traditional waxes.

About Fudge Professional

Fudge Professional is the British haircare and styling brand celebrated for its edgy, urban aesthetic and high-performance salon-grade formulas. From shampoos and dry shampoos to colour-care and statement styling products, Fudge Professional is a favourite of stylists and at-home enthusiasts after creative, on-trend hair looks.

Key benefits

• Firm hold — sculpts and locks the style
• Matte finish — no shine, perfect for textured looks
• Workable paste texture — easy to reshape
• Defines and textures — adds grip and structure
• 85ml jar — long-lasting daily-use size
• Fudge Professional signature — salon-grade quality

Who it's for

Suits anyone after a firm-hold matte styling paste — particularly well suited to short and medium-length hair, modern textured cuts and on-trend matte aesthetics.

How to use

1. Start with towel-dried or dry hair
2. Scoop a small amount of paste from the jar
3. Warm between the fingertips and palms
4. Work through the hair to create texture and definition
5. Reshape throughout the day as needed

Specifications

• Size: 85ml
• Format: Hair styling paste
• Finish: Matte
• Hold level: Firm
• Brand: Fudge Professional
• Range: Matte Hed Firm Hold