Goldwell Elumen Pure SB@10 High-Performance Hair Color 200ml - Copper

Goldwell Elumen Pure is a permanent, oxidant-free high-performance hair colour that uses pure direct dyes for exceptionally intense, long-lasting results without peroxide or ammonia. For professional use.

About Elumen Pure

The first permanent, oxidant-free colour of its kind: negatively charged direct dyes are drawn deep into the positively charged hair, delivering vivid colour that stays vibrant longer with no mixing required.

Key features

• Permanent, oxidant-free direct dye – no peroxide or ammonia
• Exceptionally intense, long-lasting colour
• No mixing required
• Copper shade for vivid warmth

How to use

Detangle dry or towel-dried hair. Apply Elumen directly using a bottle or bowl and comb through. Process with heat for 20 minutes or without heat for 30 minutes. Rinse, then wash twice with Elumen Wash and apply Elumen Lock to seal. Always carry out an allergy alert test before use.

Who it’s for

A professional service for those wanting bold, vivid, long-lasting colour with an oxidant-free approach.

Specifications

• Format: oxidant-free direct-dye colour
• Size: 200ml
• Shade: SB@10 Copper
• For professional use