Giorgio Armani Sì Passione Intense Eau de Parfum is the deeper, more sensual evolution of the iconic Sì Passione fragrance. Composed by Julie Massé in 2020, this 100ml spray pairs juicy blackcurrant syrup with a warm heart of jasmine and a smooth, vanilla-cedar drydown for a confident, evening-ready signature.
About Giorgio Armani
Founded in Milan in 1975, Giorgio Armani is one of the most influential names in modern Italian luxury. The Armani Beauty fragrance line, produced in partnership with L'Oréal Luxe, is celebrated for refined compositions and elegantly minimalist bottles — and the Sì line is the brand's celebrated modern feminine signature.
The confident, expressive woman who wants the romantic spirit of Sì Passione with deeper, longer-lasting projection. Excellent for evening wear, date nights and the cooler months from autumn through winter.
How to use
Spray onto pulse points: inner wrists, neck and behind the ears.
Hold the bottle 15–20cm from the skin for an even mist.
Allow the fragrance to dry naturally — avoid rubbing the wrists together.
Refresh sparingly through the evening — the Intense concentration projects strongly.