Jo Malone Wild Bluebell Eau de Cologne 100ml Spray is the iconic, sun-kissed unisex fragrance from heritage British luxury house Jo Malone London. Wild Bluebell opens with a sparkling rush of bluebell, persimmon and dewy green leaves before unfolding a sun-kissed floral heart of jasmine, rose and lily of the valley, finishing on a soft, sun-kissed base of white amber, soft musk and woodland.
About Jo Malone London
Jo Malone London is the heritage British luxury fragrance house founded in 1983, internationally celebrated for its singular, layerable cologne signatures. Wild Bluebell is one of its iconic fragrance signatures.
Fragrance notes
Top: bluebell, persimmon, dewy green leaves
Heart: jasmine, rose, lily of the valley
Base: white amber, soft musk, woodland
Family: floral fresh
Sillage: moderate
Best for: daytime, spring, summer, layering
Who it's for
Best for those who love refined, layerable cologne signatures and want a luminous British woodland-floral trail — and a beautifully presented choice for fans of Jo Malone London.
How to wear
Spray onto pulse points — wrists, neck and behind the ears.
Apply to freshly moisturised skin to extend longevity.
Combine with another Jo Malone Cologne — fragrance combining is part of the brand's signature ritual.
Best worn in spring and summer; the floral profile is most luminous in warm weather.