Juicy Couture Viva La Juicy Noir Eau de Parfum is the bolder, more seductive take on the brand's much-loved Viva La Juicy. Launched in 2013, this 50ml spray pairs juicy berries and mandarin with a sumptuous floral heart and a rich, gourmand drydown of caramel, vanilla and sandalwood.
About Juicy Couture
Founded in California in 1997, Juicy Couture became famous for its iconic velour tracksuits and Hollywood-glamour aesthetic. The fragrance line, produced in partnership with Inter Parfums, channels the brand's playful, glamorous spirit into modern feminine scents.
The fun, glamorous woman who loves rich, gourmand-edged fragrances. Excellent for evening wear, date nights and the cooler months from autumn through winter.
How to use
Spray onto pulse points: inner wrists, neck and behind the ears.
Hold the bottle 15–20cm from the skin for an even mist.
Allow the fragrance to dry naturally — avoid rubbing the wrists together.
Refresh sparingly through the evening — the EDP concentration projects well.