Giorgio Armani Si Passione Eclat de Parfum is a bright, modern reinterpretation of the iconic Sì line. Composed by Julie Massé in 2022, this 50ml spray pairs juicy blackcurrant and Calabrian bergamot with a luminous double-rose heart and a soft, addictive vanilla-and-musk drydown.
About Giorgio Armani
Founded in Milan in 1975, Giorgio Armani is one of the most influential names in modern Italian luxury. The Armani Beauty fragrance line, produced in partnership with L'Oréal Luxe, is celebrated for refined compositions and elegantly minimalist bottles — and the Sì line is the brand's celebrated modern feminine signature.
The confident, expressive woman who loves the romantic Sì signature with a brighter, fruitier opening. Versatile from day to evening and ideal for spring and summer wear.
How to use
Spray onto pulse points: inner wrists, neck and behind the ears.
Hold the bottle 15–20cm from the skin for an even mist.
Allow the fragrance to dry naturally — avoid rubbing the wrists together.
Refresh through the day to revive the fruity opening.