Jimmy Choo Urban Hero Eau de Parfum 100ml Spray is a confident, magnetic men's fragrance from the iconic British luxury house — a polished, modern aromatic-woody composition celebrating contemporary urban masculinity. Bright bergamot and ginger open the scent over a softly aromatic heart of cardamom and lavender, settling onto a deep base of cedarwood, leather and amber for a confident, evening-leaning daily signature.
About Jimmy Choo
Jimmy Choo is a London-based luxury fashion house founded in 1996 by couturier Jimmy Choo and former Vogue accessories editor Tamara Mellon, best known for its red-carpet stilettos. The brand entered fragrance in 2011, and has since developed a polished perfume collection that mirrors the house's signature blend of glamour and modern femininity. Urban Hero celebrates a confident modern men's signature.
For men who love bold, magnetic aromatic-woody men's fragrances with British-luxury credentials — sophisticated enough for the office, polished enough for evenings out. Urban Hero performs especially well in autumn and winter, when its leather-amber base shows its full character. The 100ml format offers excellent value for committed wearers.
How to use
Apply 1–2 sprays to pulse points — the neck, inner wrists and chest.
Apply on freshly moisturised skin for the longest wear.
One additional spray on the lapel of a jacket extends sillage discreetly.
Avoid rubbing wrists together to preserve the bright top notes.
Store the bottle upright, in its carton, away from sunlight and heat.